The new California Consumer Privacy Act (the “CCPA”) set to enter into effect in January 2020, provides  stronger protection to the privacy of California residents, among others, by granting consumers significant rights and requiring businesses that are subject to the CCPA to provide proper notification and obtain consumers’ consent before processing consumers’ personal information. The recently published Attorney General’s proposed rulemaking intends to clarify some of the requirements of the CCPA and resolve contradictions within the CCPA. 

The proposed regulation provides instructions and clarification on several topics, such as (1) notification requirements to consumers regarding the collection of the consumers’ personal information; (2) handling consumers’ requests to exercise their CCPA rights; (3) verification of a consumer’s identity ahead of handling their request; (4) obligation and means to receive consent of minors under 16 for the sale of their personal information, and to receive parental consent for the sale of personal information of minors under 13; and (5) clarifications on what shall be deemed as prohibited discriminatory practices against privacy-conscious consumers. The regulation is open to public comment until December 2019, and the Attorney General is expected to publish the final version of the Regulations by July 1st, 2020.  

CLICK HERE for the Attorney General Regulations proposed CCPA rulemaking.